Welcome to
HUMANIZE
Research Center for
Digital Products
Why
HUMANIZE
We help you improve the consumer’s experience by better understanding the human behavior in the digital environment. We use the best technology and software to identify, describe and understand the humans behind the screens.
Why
HUMANIZE
We help you improve the consumer’s experience by better understanding the human behavior in the digital environment. We use the best technology and software to identify, describe and understand the humans behind the screens.
Meet the Humans
analyzing Humans
Patricia Bertea
Head of Research
Mihaela Cuciurhan
Senior Researcher
Alexandra Huțanu
Research Assistant
Our Secret Force
Not Human - The Eye Tracking Technology
The technology that shows
the real behavior
Our Secret Force
Not Human - The Eye Tracking Technology
The technology that shows
the real behavior
Articles
from the blog
A short glance into the evolution of eye tracking
The technology has been around for more than 100 years now, but it was reborn and rediscovered in the last years as a real Phoenix. Let’s see some highlights about the evolution of the eye tracking technology until today.
Eyes don’t lie indeed - Eye tracking can predict personality traits
In 2018, scientists were able to predict through eye movements four of the Big Five personality traits: extraversion, agreeableness, conscientiousness and neuroticism.
UX – The big picture about user experience
UX has become like a mantra for all those involved in the digital world. So let’s see the big picture about user experience: what it is, how is it measured and why you should pay attention to it.
Articles from the blog
A short glance into the evolution of eye tracking
The technology has been around for more than 100 years now, but it was reborn and rediscovered in the last years as a real Phoenix. Let’s see some highlights about the evolution of the eye tracking technology until today.
Eyes don’t lie indeed - Eye tracking can predict personality traits
In 2018, scientists were able to predict through eye movements four of the Big Five personality traits: extraversion, agreeableness, conscientiousness and neuroticism.
UX – The big picture about user experience
UX has become like a mantra for all those involved in the digital world. So let’s see the big picture about user experience: what it is, how is it measured and why you should pay attention to it.
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Subscribe now to get extra info about research for digital products and great insights about our services.